---
title: Catalyst Connection Blog | Business Growth
description: Business Growth | Our manufacturing blog is your go-to resource for insightful articles and expert advice on the latest trends shaping the industry.
---

- [Training & Events](https://www.catalystconnection.org/trainings-events/)

[Skip to content](https://blog.catalystconnection.org/tag/business-growth#content)

[![Catalyst Connection Logo](https://blog.catalystconnection.org/hubfs/CatalystConnection_WeGrow_rgb-2.png)](https://www.catalystconnection.org)

- [Home](https://www.catalystconnection.org/)
- About Us 
    - [About Us Catalyst Connection contributes to the growth and vibrancy of manufacturing in our region.](https://www.catalystconnection.org/about-us/)
    - [Careers At Catalyst Connection, we recognize and treat our people as our most important resource.](https://www.catalystconnection.org/careers/)
    - [Grants & Cost Savings There are a number of grants and tax credits available to manufacturers in the region.](https://www.catalystconnection.org/grants-cost-savings/)
    - [Executive Committee & Board of Directors Influential professionals who are committed to driving innovation and growth in the manufacturing sector.](https://www.catalystconnection.org/our-people/)
    - [Staff Dedicated to helping you reach your full potential and thrive in today’s competitive market.](https://www.catalystconnection.org/our-people/#tab_staff)
- [Services](https://www.catalystconnection.org/services/) 
    - [People Are You Earning The Reputation As An Employer Of Choice?](https://www.catalystconnection.org/services/people/)
    - [Process Are you producing your products in the most efficient means and are you meeting quality standards?](https://www.catalystconnection.org/services/process/)
    - [Products Do you have the right products for the market – and the right market for the products that you make?](https://www.catalystconnection.org/services/products/)
    - [Technology Are you preparing to become a manufacturer for the 21st century?](https://www.catalystconnection.org/services/technology/)
- Insights 
    - [Blog Our blog is your go-to resource for insightful articles and expert advice on the latest trends shaping the industry.](https://www.catalystconnection.org/blog/)
    - [Resource Library Curated content covers supply chain, optimization, workforce. Thrive in an ever-evolving marketplace.](https://www.catalystconnection.org/publications/)
    - [Stats Data-driven solutions empower regional manufacturers, optimize operations, streamline processes, skyrocket productivity.](https://www.catalystconnection.org/stats/)
    - [Case Studies Case studies show real-world impact on businesses. Discover process improvements, cost-saving, tech adoption, and more.](https://www.catalystconnection.org/case-studies/)
    - [Webinars Access a treasure trove of valuable resources and insights that will propel your organization forward.](https://www.catalystconnection.org/webinars/)
    - [Annual Report 2023 This comprehensive report showcases our unwavering commitment to supporting regional manufacturers and driving their growth.](https://www.catalystconnection.org/annual-report-2023/)
    - [Digital Bridge Podcast Series This series explores the intersections of leading-edge technologies in the manufacturing setting within Pittsburgh’s Industry 4.0 landscape.](https://www.catalystconnection.org/podcasts/)
    - [Newsletter Stay informed with the latest updates on manufacturing industry trends, tools, and events for insightful knowledge](https://www.catalystconnection.org/newsletter/)
    - [Peer Network For professional insights, personal advice, or expanding your circle, our Peer Networks provide supportive, meaningful interactions.](https://www.catalystconnection.org/peer-network/)
- Grants & Programs 
    - [Click Here To View All to view all available grants and programs](https://www.catalystconnection.org/grants-programs/)
    - [Explore The New Manufacturing Providing students with real experience in the world of manufacturing.](https://www.catalystconnection.org/grants-programs/#icr-2)
    - [Making Your Future Addressing the skilled worker shortage and the social and income disparities in Pittsburgh](https://www.catalystconnection.org/making-your-future/)
    - [AIM Higher Consortium Strengthening the defense supply chain in the Greater Pittsburgh region of southwest Pennsylvania and West Virginia.](https://aimhigherconsortium.org/)
    - [We Make It Here From robotics and autonomous vehicles to 3D printing, manufacturers are finding new ways to make the next big thing.](https://www.wemakeithere.org/)
    - [Costs Savings There are a number of grants and tax credits available to manufacturers in the region.](https://www.catalystconnection.org/grants-cost-savings/)
- [Contact Us](https://www.catalystconnection.org/contact-us/)
- [Training and Events](https://www.catalystconnection.org/trainings-events/)

# Blog

[![](https://blog.catalystconnection.org/hubfs/Firefly_GeminiFlash_Abstract%20split-scene%20showing%20surface%20requests%20versus%20underlying%20problems.%20One%20side%20fe%20198669.png)](https://blog.catalystconnection.org/voice-of-the-customer-listen-for-the-problem-not-the-request)

### [Voice of the Customer: Listen for the Problem, Not the Request](https://blog.catalystconnection.org/voice-of-the-customer-listen-for-the-problem-not-the-request)

[Lou Musante](https://blog.catalystconnection.org/author/lou-musante)

March 18, 2026

By Lou Musante

[Read More](https://blog.catalystconnection.org/voice-of-the-customer-listen-for-the-problem-not-the-request)

[![](https://blog.catalystconnection.org/hubfs/Firefly_GeminiFlash_Conceptual%20visualization%20of%20marketing%20uncertainty%20transforming%20into%20clarity%2c%20abstract%20198669.png)](https://blog.catalystconnection.org/solving-the-wanamaker-problem-how-ai-helps-manufacturers-test-campaigns-before-they-launch)

### [Solving the Wanamaker Problem: How AI Helps Manufacturers Test Campaigns Before They Launch](https://blog.catalystconnection.org/solving-the-wanamaker-problem-how-ai-helps-manufacturers-test-campaigns-before-they-launch)

[Lou Musante](https://blog.catalystconnection.org/author/lou-musante)

March 18, 2026

By Lou Musante

[Read More](https://blog.catalystconnection.org/solving-the-wanamaker-problem-how-ai-helps-manufacturers-test-campaigns-before-they-launch)

[![](https://blog.catalystconnection.org/hubfs/customer%20voice.png)](https://blog.catalystconnection.org/why-the-voice-of-the-customer-matters-more-than-ever-in-manufacturing)

### [Why the Voice of the Customer Matters More Than Ever in Manufacturing](https://blog.catalystconnection.org/why-the-voice-of-the-customer-matters-more-than-ever-in-manufacturing)

[Lou Musante](https://blog.catalystconnection.org/author/lou-musante)

January 13, 2026

Oftentimes, when I sit with manufacturers, whether it’s on a shop floor, in a conference room, or ov...

[Read More](https://blog.catalystconnection.org/why-the-voice-of-the-customer-matters-more-than-ever-in-manufacturing)

[![Catalyst Logo](https://blog.catalystconnection.org/hubfs/blog/footer_logo_white.svg)](https://www.catalystconnection.org)

[info@catalystconnection.org](mailto:info@catalystconnection.org)

[412.918.4300](tel:412.918.4300)

4501 Lytle Street, Suite 301  
 Pittsburgh, PA 15207

- [![Linkedin](https://blog.catalystconnection.org/hubfs/blog/icon-linkedin.png)](https://www.linkedin.com/company/catalyst-connection/)
- [![Facebook](https://blog.catalystconnection.org/hubfs/blog/icon-facebook.png)](https://www.facebook.com/CatalystConnection)
- [![Twitter](https://blog.catalystconnection.org/hubfs/blog/icon-twitter.png)](https://twitter.com/madeinswpa)
- [![Instagram](https://blog.catalystconnection.org/hubfs/blog/icon-instagram.png)](https://www.instagram.com/catalyst_workforce/)
- [![Youtube](https://blog.catalystconnection.org/hubfs/blog/icon-youtube.png)](https://www.youtube.com/user/CatalystConnection)

###### Navigate

- [About Us](https://www.catalystconnection.org/about-us/)
- [Services](https://www.catalystconnection.org/services/)
- [Grants & Programs](https://www.catalystconnection.org/grants-programs/)
- [Contact Us](https://www.catalystconnection.org/contact-us/)

###### Our Services

- [People](https://www.catalystconnection.org/services/people)
- [Process](https://www.catalystconnection.org/services/process)
- [Products](https://www.catalystconnection.org/services/products)
- [Technology](https://www.catalystconnection.org/services/technology)

###### [Newsletter Signup](https://www.catalystconnection.org/newsletter/)

© 2026 Catalyst Connection

[Privacy Policy](https://www.catalystconnection.org/privacy-policy) | [Sitemap](https://www.catalystconnection.org/sitemap) | [Terms and Conditions](https://www.catalystconnection.org/terms-and-conditions)