Advanced analytics are moving from theory to practice on the manufacturing floor. Forecasting demand, anticipating maintenance issues, tightening schedules, and improving quality are all more achievable than they were even a few years ago. The promise is real. But so is a reality many manufacturers are running into the hard way.
Analytics and automation do not fix messy data. And most ERP systems, while critical to daily operations, are not automatically ready to support deeper insight.
ERP Is a System of Record, Not a System of Insight
ERP platforms do what they were built to do. They track transactions. They manage financials. They control inventory. They enforce consistency and discipline across the business.
What they were not built for is advanced analysis, pattern recognition, or real-time decision support.
That difference matters.
ERP data is usually structured to satisfy accounting rules, audit trails, and compliance requirements. It is less focused on capturing operational context or explaining cause and effect. As a result, data is often:
- Consistent enough to close the books, but thin on detail
- Entered differently across plants, shifts, or teams
- Useful for reporting what happened, but not why it happened
Analytics depends on relationships over time. If your data cannot reliably explain how outcomes were created, it will struggle to support better decisions.
Signs Your ERP Data Isn’t Ready for Advanced Analytics
A system that runs without errors is not the same as a system that produces usable insight. These issues show up again and again in manufacturing environments.
Inconsistent master data
Part numbers, routings, bills of material, and work centers may exist, but they are not always standardized. When the same activity is coded multiple ways, patterns disappear.
Heavy reliance on spreadsheets
If planners and supervisors routinely export ERP data to “fix” it in Excel, that information is fragmented, hard to validate, and invisible to any analytical tools.
Missing operational context
Many ERPs record that an order was late or scrap occurred, but not the reason. Without timestamps, reason codes, or process signals, outcomes can’t be explained or learned from.
Delayed updates
When production, labor, or inventory data is entered hours or days after the fact, it limits the value of forward-looking analysis.
Overloaded custom fields
Critical information buried in notes or free-text fields is difficult to extract and nearly impossible to analyze consistently.
The Hidden Factory in Your Data
Most manufacturers have a “hidden factory,” and it doesn’t just exist on the shop floor.
It also lives in:
- Spreadsheets tracking downtime, throughput, or quality
- Unwritten rules known only by experienced employees
- Legacy systems that operate alongside ERP with limited integration
When this information is disconnected from core systems, it stays invisible. Analysis based on partial data often reinforces existing habits instead of uncovering new opportunities.
What “Analytics-Ready” ERP Data Looks Like
Readiness is less about new tools and more about discipline.
Data that supports meaningful analysis is:
- Consistent – Shared definitions, codes, and units across sites
- Complete – Minimal gaps in critical operational fields
- Context-rich – Time, location, process step, and outcome are captured
- Connected – ERP data links to production, quality, maintenance, and supply chain systems
- Governed – Clear ownership, validation rules, and change control
Most importantly, the data reflects how work actually happens today, not how the system was configured years ago.
Start With Decisions, Not Technology
A common misstep is chasing tools before defining the problem.
Instead of asking what technology to adopt, start with questions such as:
- Where do we regularly miss plan or margin
- Which decisions depend most on experience or intuition
- Where would small improvements compound into real gains
Once those answers are clear, the data gaps reveal themselves. Improving ERP data becomes focused and manageable, not abstract or overwhelming.
A Multiplier, Not a Shortcut
Advanced analytics amplify what already exists.
Strong processes become more effective.
Weak data becomes more risky.
Manufacturers that see real returns treat ERP as a foundation, not a finish line. Data has to be cleaned, connected, and grounded in real operations before deeper insight can follow.
The advantage doesn’t come from adopting new tools.
It comes from building data that decision-makers can trust.
About the Author: Frances Phan, Data & AI Analyst, Catalyst Connection
Frances is a Specialist at Catalyst Connection, leading initiatives in data and AI solutions to improve efficiency, workforce outcomes, and sustainability for manufacturers. She began her career as a People Strategy Partner in Southeast Asia, where she led data-driven workforce strategies and saw how people’s decisions directly shaped factory performance.
After earning her STEM MBA in Business Analytics from the University of Pittsburgh, Frances sharpened her technical expertise in predictive modeling, data visualization, and automation. At Catalyst Connection, she brings this blend of strategy, analytics, and AI to help small and mid-sized manufacturers to scale impact with smart data practices.
What sets Frances apart is her ability to bridge people strategy and advanced data solutions. She designs predictive models, intuitive dashboards, and AI-driven tools that leaders can act on – then translates the numbers into clear, actionable stories that move executives, teams, and frontline workers alike. Her passion lies in making data human: using insights not just to optimize operations, but to create more sustainable, resilient organizations.